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Color

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. It's not something to take lightly.

Our color palette

Our color palette refers to our brand values. We use black, white and grey to convey a ‘boutique and idealistic’ feeling. We use yellow for our ‘bold and casual’ value. Keep in mind that yellow must be used in moderation, and only if it fits. Do not force the yellow just because.

Color palate

Logo color usage

When using the logo, make sure to turn to one of the upper two examples. A white logo is not supposed to be displayed on a yellow background. And a yellow logo is not supposed to be displayed on black background.

Color usage

Correct color usage

Like we mentioned: yellow is supposed to be used in moderation. The example below shows how it is supposed to be used. It puts emphasis on the ‘++’ part. It adds that little touch of boldness.

Correct color usage

Incorrect color usage

The example below shows how it is not supposed to be done. We are no Mc Donalds, remember that.

Incorrent color usage
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