Based on the Golden Circle of Abstraction, the basic of corporate communication is always: 'Beyond boundaries'. 'Beyond Boundaries' is not only the 'WHY' but also the Abstraction pay-off.
Internal communication is the communication to all employees. Since 'casual' is one of the brand values, this communication may proceed loosely. There is room for jokes, but keep it professional.
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In the labor market communication, there is room to use the 'HOW'S' of the Golden Circle to trigger potential employees. The general message may show that we are informal on the inside, but at the same time, we create games that push the boundaries of the genre.
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Creative communication applies to, for example, printed matter, social media, and other expressions. This creative communication enables the brand to deal with corporate communication in a looser way. However, the philosophy and brand personality should be taken into account.
The slogan beyond boundaries can also be taken literally within this context. For example, products can be cut off within the product so that it goes outside the boundaries literally. Try to make sure that it does not become a gimmick.
There is a little more freedom in communication in this type of communication. The core of the message, however, is always that Abstraction goes beyond boundaries.
Examples