A creator archetype mainly communicates about innovation, artistic control, and his vision. He does this in an inspirational, daring, unique, and especially visual way.
The greatest fear of a creator is that his vision or execution is below par. Be careful with an overkill of creativity in your communication.
A magician communicates about pushing boundaries and making dreams come true. He often makes talks about his vision and innovation. He does this in an emotional and cutting-edge manner.
The greatest fear of a magician is not being able to live up to his dreams. Watch out for communication in the form of 'we save the world from hunger'. This is a dream that no company can deliver. Stay authoritarian, but credible.
When we look back at the Golden Circle, we see the importance of the order of communication. We use a 'WHY-first' approach. This means that we are talking first about our mission before we communicate about specific 'WHAT' products. This is very important, especially during initial acquaintances.
'Beyond Boundaries' is, therefore, a payoff that can be used and explained more often. Just do not try to over-do it.
At Abstraction, we go beyond boundaries. Doing what we do is like beating a game. Helping our customers succeed in a permanently changing market by exploring new grounds every day. By solving tech problems, ensuring quality and adapting to shifting priorities and deadlines, we are building what’s up next.